I’m driven by my innate intrigue in people and culture and have sought to lead a diverse practice throughout my career so far – inspired by the tangible value that design can add to the relationships between people, brands, products and services. As a result, I find solving problems that address context, desire and behaviour infinitely rewarding.
I currently work as a Lead Designer at Infogrid; an IOT startup that combines sensor data with AI to make buildings smarter and more sustainable. Before this I worked at Signal Noise (part of The Economist Group), Frog (UK), Wieden+Kennedy and Applied Wayfinding among others. My time in these studios enabled me to create user centered digital products to drive digital transformation, innovative brand communications and identities, wayfinding systems for cities and national institutions, and new ways of working in a large agency setting.
My personal work has been invaluable in finding my voice and graphic style throughout my career, particularly in the area of typographic design. It has also recieved numerous graphic design awards.