Virgin RED is an app-based membership programme that rewards Virgin Customers for living a life more Virgin. The app rewards members for their engagement with the Virgin brand, and gives them exclusive access to unique opportunities that only Virgin could offer.
While working at Mr.President, we were appointed in October 2014 to develop a brand that was full of energy, pace and curiosity. A brand that encapsulated the unique Virgin wink and way of life. Along with a full set of comprehensive brand guidelines that influence the app development, brand tone of voice and behaviour going forward.
Virgin Red is now available on all mobile devices.
Team at Mr.President: Design Director: Dan Viveiros Motion Graphics: David Clulow Icons & Illustration: Ronan Kelly Project Manager: Tom Trevelyan