This project was my final submission as part of my undergraduate degree. The culmination of my four years of study — I sought to utilise as many of the skills I had learned. As such, this project comprises aspects of logo and identity design, motion graphics, photography, UI, UX and digital design and even some wayfinding and signage. All written and visual content is self-authored.
Slí is Ireland's first facilitated cycle tourism network. Through an app and supporting advertising, it aims to make travelling in Ireland by bike more accessible. By providing key information and tools to travellers through an easy-to-use digital medium, many of the common worries of travelling by bike are alleviated.
Slí makes smart use of offline map capabilities as well as integration with social media. The app is more than a navigation and information tool, it also allows users to share their journeys with friends, and keep a record of their experiences along the way.